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Sainsbury’s Christmas 2023

Christmas 2023 at Sainsbury’s

The holidays are approaching! And here is what you can find on Sainsbury’s website.

Sainsbury’s Christmas 2023 Website

On the Sainsbury’s homepage there are already some banners announcing upcoming Christmas season.

Sainsbury’s Homepage

Sainsbury’s Christmas 2023 Page

It is still November when I am exploring the Sainsbury’s website but comparing to other online stores, it almost feels like somebody doesn’t celebrate here.

Sainsbury’s Christmas Advert 2023

While the Sainsbury’s website may not be overly festive in 2023, their advertisement certainly captures the holiday spirit.

The Big Fella’s Christmas Dinner

Sainsbury’s Christmas Food to Order in 2023

Here it is! The Christmas Spirit! The Sainsbury’s Christmas Food looks so delicious!

Christmas 2022 at Sainsbury’s

There was a Christmas banner on the Sainsbury’s homepage: “It’s never too early for Christmas. Stock up early for Christmas”.

If we will click the banner, we will land on the page “Christmas is coming” with hundreds products, which you can stock up for Christmas.

Christmas pudding, Mince Pies, Panettone or Christmas chocolate

We can already buy Christmas pudding (6 months matured), Sainsbury’s mince pies or classic panettone. There are also other Christmassy products available. If you like to be prepared for Christmas much earlier – or, if you want to have an early aroma and taste of Christmas during first cold Autumn days, for sure Sainsbury’s gives you option to stock up.

Christmas Food & Toys for Dogs & Cats

Just look at this extremely cute parsnip Christmas toys for dogs! And a Brussel Sprout! Or Christmas gingerbread and Christmas pudding with a catnip. Really, how cute are they?

In Sainsbury’s you can also buy a range of Christmas treats for your dog or cat. Just hide it well.

Advent Calendars for Cats & Dogs

How about the Advent Calendar for your Cat or Dog?

Sainsbury’s Christmas 2021

Sainsbury’s Christmas 2021 homepage

If you can’t wait to see Sainsbury’s Christmas 2021 advert and check Sainsbury’s Christmas offers – watch this space.

Sainsbury’s Christmas 2021 page

Sainsbury’s Christmas 2021 advert

A Christmas to Savour

Sainsbury’s Christmas 2020

Sainsbury’s Christmas 2020 page

Below you can find a screenshot of the Christmas 2020 page at Sainsbury’s.

Sainsbury’s Christmas Advert 2020

Gravy Song

All of us have some Christmas recipes, which remind us our childhood. We want to come back to them each year.

Sainsbury’s Christmas advert “Gravy song”, features a father and daughter on the phone. First, the girl mentions that she is getting excited for Christmas and cannot stop thinking about mum’s roasties. Dad takes it almost personally that she did not mention his famous gravy. He sings a “Gravy song”. She confirms that his gravy is pretty good and adds “I just really wanna be home for it”, he screams to his wife proudly: “Honey! She says my gravy is the best!”.

We can see videos from their past – how they were hugging, dancing, cooking and enjoying their time together.

I think that it is shocking and sad, how mixed the feedback this lovely and family focused advert received.

We are proud that our advertising represents the diverse communities we serve and our Christmas campaign features three stories of three different families. Sainsbury’s is for everyone and it’s important to us that our advertising reflects this.
Sainsbury’s

Well done, Sainsbury’s!

Perfect Portions

The second story called “Perfect portions” is very touching.

It features a mum and son on the phone. They are talking about Christmas and the son mentions that “Christmas, always reminds me of dad”, what suggests that he passed away. They remember his dad and suddenly his mum start laughing and says that she bough an electric turkey carver. They remember how his dad liked to have evenly sliced portions. She is laughing that her turkey will be sliced to perfection. They can’t wait to spend Christmas together.

We see old pictures and videos, when boy’s father was still around, how he was slicing the turkey and how happy they were as a family.

Big Sarnie

The third story is called “Big Sarnie”. If you didn’t know, sarnie means a sandwich. Two brothers recall their grandma, which was making an amazing sandwich from the Christmas leftovers. They confess how much they miss her and are planning to meet each other on the Boxing Day.